WAYFAIR | ALLMODERN
2021
Boston, MA
Holiday window concepts were rendered as a way to understand the design needs of the storefront while the retail store was still in the design stage. Research was conducted to understand different approaches to storefront design, with the team eventually selecting an enclosed window strategy. The Set The Table window display reflects holiday family gatherings while staying within the Fall and Winter color directives. It is a visually interesting concept that is still able to present a high number of products for sale inside.
WINDOW DISPLAY
These exploratory renderings serve as a brainstorm for possible chair displays for the upcoming AllModern retail store. AllModern wants to create practical storage solutions in the form of artistic, beautiful spaces that excite shoppers. The AllModern retail store is inspired by museum displays, where furniture can be viewed as an art as well as a product. Looking to take advantage of vertical space, storage solutions take the form of large-scale shelving units. A modular solution was conceptualized as a way to create adaptable long-term displays that can nest and easily be stored when not in use.
